Tag: macro-influencers

We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…

Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…