Tag: online media

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…