Golf travel has been transforming in the last few years. While traditional strongholds such as Spain and Scotland continue to attract steady demand, international golfers are now seeking options beyond established circuits, allowing them to embark on distinctive,…
In the crowded theatre of Scottish golf — where St Andrews commands its pilgrimages and Gleneagles its five-star coronations — there has always been a quieter story to tell. Kinross Golf Courses, nestled in the rolling heart of…
On a windswept stretch of the Scottish Highlands, where the Moray Firth meets centuries of history, one of the world's most eagerly awaited golf courses is finally ready to welcome the world. Old Petty, the second course at…
In 2025, Schloss Roxburghe reported a significant uplift in the financial performance of its golf business, with internal reports indicating a 40% year-on-year increase over 2024 (internal management estimate). This acceleration stems from a coordinated program of operational restructuring,…
If you were a luxury golf resort with global ambition, the question would not be whether awards matter, but which award truly reflects who you are and what you aspire to be. In the world of professional golf…
Do you remember when Callaway Golf hosted a 9-hole golf experience at The Links at Petco Park in 2015? This was the first thing that came to mind when I read that Topgolf Glasgow will launch its new…
How did the two premium brands, TravisMathew and Guinness, come together? Beyond their shared identity as premium brands, there are remarkable similarities between them. You may be surprised by the deeper connections that exist! Guinness, with its origins…
Hiring Bill Coore and Ben Crenshaw to design golf courses seems like a remarkable investment in excellence. In Golfweek's latest TOP 100 International Golf Courses list, two remarkable courses designed by the talented Bill Coore and Ben Crenshaw…
In 2024, Lundin Golf Club took a proactive step towards sustainability by seeking innovative solutions to reduce bunker maintenance costs. The goal is to enhance the overall golf experience while also being mindful of environmental impact. EcoBunker has…
St Andrews Links Trust has announced a record year for 2023 with unprecedented demand and revenue across its golf courses and facilities, with 283,082 rounds played at the historic venue. St Andrews Links Trust, the body responsible for…
I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…
The North Berwick Golf Club honored double-winning European Solheim Cup captain Catriona Matthew by reopening a clubhouse lounge in her name last December. That’s why I thought I’d ask a few questions from Elaine McBride, the general manager…
If we think about it more, we can easily realize how challenging it is to meet the needs of luxury golf tourists / travelers. Before I would detail the ambitious £25m investment of Dundonald Links to revamp their…
The Villas at Renaissance have just completed in Autumn 2019. They are two new exclusive-use luxury holiday homes, overlooking the 2020 Scottish Opens venue, The Renaissance Club. The Villas at Renaissance are located near to the seaside towns…
I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…
When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…
Probably, I will not tell you anything new when I say that in the Kingdom of Fife there are at least 51 golf clubs. I had to realize that in this part of Scotland there are 17 links…
Aberdeen Standard Investments could not find better timing for their 5th Diversity Summit than the week of The 2019 Solheim Cup(at Gleneagles in Scotland, from 9th to 15th September). Aberdeen Standard Investments is the title sponsor of both the…
In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…
Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour…