Tag: social networking sites

Golf courses’ media mix and social media – part 2

By: 2009. 10. 26.

In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…

Golf courses’ media mix and social media

By: 2009. 10. 25.

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…