Tag: sport sponsorship

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: Miklos Breitner 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

2021 Amundi Evian Championship Rolex sponsorship

What can Rolex expect from sponsoring the 2021 Amundi Evian Championship?

By: Miklos Breitner 2021. 07. 21.

The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…