![Partnership between LET and John Deere extended](https://golfbusinessmonitor.com/wp-content/uploads/2023/08/partnership-between-let-and-john-deere-extended-368x208.jpg)
How lucrative is it for John Deere to sponsor the European Ladies Tour?
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…