Since its debut in 2019, the BMW Ladies Championship has become a highlight on South Korea's sports calendar, especially as the nation's only tournament on the Ladies Professional Golf Association (LPGA) Tour. Over 250,000 fans have attended the…
Why does VOXA's recognition as Women’s Sports Start-Up of the Year at the 2025 ISC Women’s Sport Business Awards matter, especially considering it is an athlete-focused talent agency founded by golf legend Suzann Pettersen? The ISC Women’s Sport…
The VP Bank Swiss Ladies Open takes pride in being Switzerland’s premier professional women’s golf tournament, recognized as a key event on the Ladies European Tour calendar since its reintroduction in 2020. It enjoys a substantial global presence,…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…
Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…
I'm a little surprised that I haven't written about Ak-Chin Southern Dunes Golf Club in the last 14 years. Ak-Chin Southern Dunes Golf Club was designed by Brian Curley and Fred Couples in 2002. All this despite the…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…