Many people ask where they should spend their golf holiday this year. This question isn’t limited to just this year, however. In response to this, I typically inquire about one’s budget. If budget is not a concern, I often suggest SO/ Sotogrande Spa & Golf Resort.
I believe those who follow my advice will not be disappointed at SO/Sotogrande Spa & Golf Resort this year. I’ll explain why in a moment.
Emerging trends in golf hospitality in 2024
Today’s elite golf travelers crave unique experiences that are authentic to the destination. Authenticity is crucial across all sectors in delivering exceptional experiences and preventing uniformity/sameness.
However, beyond this, the focus should shift towards tailoring personalized experiences to accommodate individual preferences.
Digital transformation and effectively utilizing the resulting data are pivotal components in this endeavor. Enhanced insights into our guests enable us to deliver increasingly personalized services.
Wellness and well-being services have been in demand since 2019 (at least). The statistics show that the demand for these services has significantly increased since 2022.
At the same time, there is also a growing number of health-conscious individuals. According to the Global Wellness Institute:
“The wellness tourism market is forecast to more than double from 2022 to 2027, with dramatic spending jumps from 2022 ($651 billion) to 2023 ($868 billion) to 2024 ($1 trillion), as the market continues its supercharged recovery.”
Delivering memorable hospitality experiences relies on the personal touch, which means addressing the talent challenge.
It is not a secret that attracting and keeping great employees has become a major post-pandemic challenge for many golf clubs.
We must improve our employee and internal communication and commitment to employee experience enhancement to retain our best employees. From now on, this should be a top priority from the top down.
Let’s uncover the wonders that await us at SO/ Sotogrande Spa & Golf Resort this summer.
SO/ Sotogrande Spa & Golf Resort this summer
This summer, SO/ Sotogrande Spa & Golf Resort offers lovers of Andalusian gastronomy a unique culinary experience inspired by bluefin tuna.
From June to September, guests can savor three exclusive menus at Cortijo Santa María 1962 restaurant.
The Bistronomy experience begins with the ‘Tuna in Andalusia’ menu, followed by the ‘Classic Tuna’ menu available in July and August. Michelin Chef Nicolas Isnard will also create a dedicated avant-garde Tapas menu where bluefin tuna will take the center.
Chef Leandro Caballero will conduct a master class, instructing participants on the secrets to creating the most sophisticated and flavourful bluefin tuna dishes.
Guests can indulge in diverse dining at four unique restaurants, including the fine dining Cortijo Santa Maria 1962 and the outdoor poolside MARXA Chiringuito, the beach grill adjacent to the hotel’s infinity pool, which will maintain its commitment to offering a fresh, local gastronomic menu inspired by Mediterranean cuisine.
SO/ Sotogrande Spa & Wellness Club, boasting over 3,500 square meters of state-of-the-art facilities, including a hydrothermal circuit and cryotherapy, is set to introduce ‘Blissful Balance Sunday’.
This innovative monthly program aims to rejuvenate body and mind with a one-hour yoga session, a 2-hour Gong bath experience, and a healthy snack to conclude the day.
SO/ Sotogrande Spa & Golf Resort offers four swimming pools, a 24-hour gym, and a comprehensive wellness and leisure center. Children are also well catered for, with a daytime Kids Club for them to enjoy.
The resort will also host two editions of the ‘Cabalgando entre Costuras’ fashion show on July 20 and August 17. The show will feature Andalusian haute couture, purebred Spanish horses, and live classical music.
Throughout June, July, and August, renowned artists Sarah Schretzmair, Pedro Sandoval, and Gill Tracey will captivate audiences with a fusion of ancient and modern surreal and enigmatic art.
Demonstrating a commitment to both art and local craftsmanship, the hotel hosted a ‘Paint Your Botijo’ workshop with artist Marta Bernad in June, celebrating the Romeria del Rocio.
Additionally, acclaimed Sevillian artist Marta de Pablos will lead a ceramics workshop on August 8.
