TaylorMade recently came up with a witty solution to engage sauntering potential customers by placing touch screen TVs in golf pro shops. It is a great help to those who do not know how to buy and what are the differences between golf clubs. As far as I know in 40 US stores were installed these touch screen TVs.
The idea came from a small digital agency called Hello Design. From there website we cannot know whether they utilized the touch screen TV to collect personal data for future communication or bluetooth technology to reach those who are passing by these stores…It is a good start…
Anyway, all my respect to Taylor Made and Hello Design!!
TaylorMade Touch Screen from Hello Design on Vimeo.