Alexander Levy (official world ranking: 52nd), will be one of the brand ambassadors of Lacoste (other ambassadors are: Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Gwladys Nocera) as part of the partnership. He was chosen to represent the new golf collection of the brand.
Levy had a quite a good year in 2014 by winning the 2014 Volvo China Open and the Portugal Masters.
Lacoste wants to reinforce its heritage in golf. This is how Lacoste is connected to golf:
Simone Thion de la Chaume married to René Lacoste. She was the first non-British to win in 1927 the British Ladies. She won 13 times the French Championship. Their daughter Catherine Lacoste won in 1967 the US Open, then 2x the British Ladies and US Amateur in 1969.
Have you heard about Lacoste golf balls??