SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s first Major tournament.
Each day, followers will be told a different story from past tournaments, condensed into around 200 words and covering every Masters since Ben Crenshaw’s win in 1995.
The updates will cover SkyCaddie and SkyPro in both the UK and the USA, plus on the company’s other global social media feeds including the popular @SkyCaddieSteve Twitter channel, in which golf course mapping expert Steve Winstone updates over 9,000 Followers about where SkyCaddie’s latest professional on-foot course mapping team are that day.
This all nice and good, but fans should not wait for a Major tournament to get unique and exclusive content. Providing exclusive content on a social media platform is a basic requirement from anybody who decides to enter to the social media world.