Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage is: TV+laptop. So we can say TV no longer controls our full attention according to Google.
Would you believe that we spend as much time on TV as on smartphones and tablets (cca. 43 minutes)? 36% of our daily interactions are with mobiles (63% at home, 37% out-of-home).
So the question is how the organizers of 'Your Race to Dubai' can tackle with the multiscreen phenomenon. They gave the following answer/ solution: by enabling fans to take on stars of The European Tour in a new match play challenge powered by live-scoring app Golf GameBook.
‘Your Race to Dubai’ game enables amateur golfers to use scores recorded on the free Golf GameBook iPhone app to challenge top tournament professionals competing in European Tour events in the same week.
This will be launched in time for the BMW PGA Championship at Wentworth, May 21-24, puts fans in the unique position of going head-to-head with their favourite players, including Rory McIlroy, Justin Rose and Henrik Stenson, during live tournament play.
So even if you won't be able to attend the game, you will be able to watch the tournament on TV or online, and simultaneously using the Golf GameBook app + sharing comments and score updates on social media.