Introduction Nike started selling golf shoes in 1984, but golf was a minor component in Nike’s marketing juggernaut before Tiger Woods came aboard in 1996. By 2000, Nike was selling balls and clubs as well as apparel and…
Burhill Golf and Leisure Ltd (BGL) has recently had five venues recertified by the Golf Environment Organisation (GEO) with the remaining five to follow as a result of continued, progressive works carried out across the operator’s 22 golf…
The landscape of golf-related asset ownership has changed significantly since the financial crisis started in 2008. Many multi-venue owners have consolidated their portfolios. Savvy, well-capitalized developers and homebuilders have sought to both strategically dispose of and acquire lands…
Troon has been selected to provide golf course management services to the new golf course at Jebel Sifah (designed by Peter Harradine), a 6.2 million sqm beachfront development located on the outskirts of Muscat, Oman. Actually, it takes 1h 18 minutes…
Through our numerous assignments and research initiatives at Global Golf Advisors over the last twelve months, we have encountered both unique challenges and consistent trends at golf facilities throughout the EMEA territory. Here, I have identified five that…
In the last couple of years, we can hear many interesting programs to boost junior golf participation (e.g. SNAG, PGA Junior League Golf (36,000 participants in 2016), TopGolf, Hack Golf, US Kids Golf etc.), but we rarely hear…
Proximity, wearability, data. Terms being used in all aspects of marketing today, but most importantly in mobile marketing. Mobile apps seem to be a great solution for almost any business segment. Sadly statistics are showing otherwise. We are…
PGA Catalunya Resort has appointed David Bataller as its new Director of Golf Operations. This could be a regular career news, but I think it is worth to understand what kind of achievement is this for both sides. David…
Tomorrow will kick off The 2017 Waste Management Phoenix Open at TPC Scottsdale. The Organizers are expecting to have over half a million spectators. We could think for a while that this is going to be another Waste Management…
The prestigious Centurion Club announced last week, that the former Chief Executive of the PGA European Tour, George O’Grady, will become the club’s first President. I think, I don't have to introduce you George O'Grady, who spent over 40 years…
A public consultation period has opened on a new voluntary sustainability standard for golf tournaments, with industry leaders calling for input into the creation of sustainable best practices for golf tournaments around the world. Golf Environment Organization (GEO)…
Tomorrow (October 17th) will reopen The Wigwam Golf Club's Robert Trent Jones Sr.-designed Patriot Golf Course after a significant after an extensive bunker and irrigation system renovation. The renovation work focused on removing bunkers, modernizing and reshaping the remaining bunkers and…
Troon North Golf Club, the preeminent daily-fee club in Scottsdale, will soon launch a new caddie service for guests. As guests, we will have the option of a Forecaddie or a Single-Bag Caddie or choose to play without…
Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…
Similar to 2015, the Berenberg Gary Player Invitational will be held at Wentworth Club. This year it will be held between July 17-18. Berenberg and The Player Foundation are continuing to support Depaul (helps who are homeless, vulnerable and disadvantaged) who…
During the week that the European Tour visits the 2018 Ryder Cup host venue Le Golf National for the 100th Open de France, European Tour Properties will announce the 2022 host venue Marco Simone Golf & Country Club as the…
In last November turned out that a new golf club, the Qatar International Golf Club will be built in the heart of Qatar’s Education City in Doha. The Qatar International Golf Club will have an 18-hole championship golf course,…
The European Institute of Golf Course Architects has presented its Harry Colt Award to the Golfing Union of Ireland. The award, which is given to an organization or individual that have made an outstanding contribution to golf or…
Jonathan Smith is the Chief Executive of GEO (The Golf Environment Organization) the not-for-profit organization dedicated to working with the golf industry to drive sustainability in and through the sport. Jonathan has worked in the golf industry for…
Foremost Golf has just announced that Your Golf Travel, the world's largest golf travel operator (3,000 destinations in 22 countries, more than 200,000 golf travelers annually), as its new Approved Travel Partner. The agreement will see Foremost’s Elite Marketing…