There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
Probably you remember that Troon acquired Honours Golf in 2014. The founder & current CEO of Honours Golf, Bob Barrett remained in his position after the acquisition until now. Troon has named Matt Hurley as the new president…
How many of you have concrete golf holiday plans and ideas for this summer? Are you planning a golfing holiday with the kids or even with grandparents? Yes, with kids! I can ensure you here right at the…
I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…
Titleist launched in last September the Titleist TS3 & TS4 drivers. In April, Titleist launched the Titleist TS4 driver. Now they are launching ultra-lightweight Titleist TS1 drivers. They will be available in fitting locations from June 20 and…
Early this year, I received a very kind invitation from Carlos Ferreira (owner of Tee Time Golf Agency, Portugal). He invited me to participate in the 1st Tee Times Lisbon Tournament 2019 (29th May – 2nd June). The…
‘Women multiplier effect’ Forbes says if the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. In 2017, they estimated that the “female economy” was…
When we are on a golf holiday, we want to pamper ourselves. This does not stop at where we are going to play golf or the quality of the golf resort’s hotel. I am almost 100% sure that…
This morning I had to realize that Faldo Design provides two design brand options: Faldo Design,Sir Nick Faldo Signature. What I liked in the Sir Nick Faldo Signature offer is that it provides a Golf Environment Organization (GEO)…
Probably, I will not tell you anything new when I say that in the Kingdom of Fife there are at least 51 golf clubs. I had to realize that in this part of Scotland there are 17 links…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…
When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…
The Gleneagles Resort the host of the 2019 Solheim Cup has been dealing with sustainability for a long time. They understood very soon that landscape is key to the 'Gleneagles experience'. The Golf Environment Organization released approximately two…
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
I think we can all agree upon that Tiger Woods is still at the beginning of his golf architecture career and business. So far he was involved in 10 golf course design projects. His first golf course design…
When we hear the word Algarve, many great golf holiday memories and fabulous golf resorts (e.g. Monte Rei Golf & Country Club; Amendoeira Golf Resort, Vilamoura Dom Pedro Golf Collection, etc.) and golf courses are coming to our…
I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…
Do you remember when last year I wrote about the severe problem of plastic pollution worldwide? The Surfers Against Sewage study says: In 2016, a global population of more than 7 billion people produced over 320 million tons…