How could La Cala Resort exploit wellness tourism?

By: April 5, 2019

I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members.

The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4 billion (Source: Global Wellness Institute).

In 2018 the value of the spa economy was $118.8 billion! Wellness tourism generated $130.5 billion for hotels, resorts, and campgrounds.

The sector’s 6.5% annual growth rate from 2015- 2017 is more than double the 3.2% growth rate for general tourism industry.

When you are thinking about investing in wellness tourism as golf club or golf resort, you should be aware of two types of wellness travelers:

  1. Primary wellness travelers who intentionally looking for places with wellness services.
  2. Secondary wellness travelers who seek to maintain wellness or engage in wellness activities during travel. This is more relevant to resorts like the La Cala Resort.
La Cala Resort wellness tourism and fresh air

Wellness tourism can be very attractive for many golf clubs and resorts since wellness travelers spend at a 53% premium (over the average international tourist).

Colliers International says demand for vegan menus, wellness centers, spas and retreats is continuing to grow from a new generation of guests.

I think wellness tourism is not a niche business anymore. Just to give you an example from the UK. The Grove invested £300k into developing a new fitness and wellbeing facility in 2018.

La Cala Resort – wellness tourism offers

Now, let’s see how can we get pampered in the La Cala Spa & Wellness Center:

  • It combines a comprehensive and bespoke range of holistic beauty and massage treatments (8 types) with the healing power of its breath-taking natural surroundings;
  • Extensive treatment menu of facials, body rituals, massages, and experiences draws on local Andalusian influences and techniques, while the Spa’s state-of-the-art Hydrotherapy Circuit is one of the finest installations of its kind in Continental Europe.
  • The wealth of hydrotherapy experiences from tepidarium, herbal steam baths, and Hammams to indoor and outdoor hydromassages, hot tubs, Kneipp foot baths, aromatic shower sensations, dry Sauna and igloo, and a climate-controlled indoor swimming pool.
La Cala Resort wellness tourism and relaxation

If I were La Cala Resort I would consider the following wellness services as well:

  • Ayurvedic eating practices;
  • Prescribing nature – some doctors are recommending walking in nature instead of medicines. In our case, guests could have a walk or have a yoga lesson in the nearby Sierra de Mijas Natural Park.
  • Acupuncture -> this can be attractive for wellness-obsessed Millennials.
  • Sleep coaching -> Have you heard of Equinox’s ‘sleep coaching’ service? I think the quality of sleep is a very important part of our wellbeing.
  • Rowing instead of spinning.
  • Creating running track to train the mind (e.g. Asics‘ custom-built 150-meter course the ASICS Blackout Track in London, UK.)