I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…
It seems like Saudi Arabia shifted to a higher speed in the transformation of its economy and society. The Saudis want to tackle as part of the 2030 Agenda for Sustainable Development the issues of poverty, inequality, climate…
These days we are witnessing the latest achievement of Saudi Arabia to become a real golf country. First, let me summarize some of the achievements of the Kingdom: Host a Eurpean Tour event in 2019 at the Royal Greens…
Last month I have already mentioned to you that Saudi Arabia is trying to diversify its economy by moving away from oil by launching the Quality of Life Program. At the same time, Golf Saudi signed cooperation with…
Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…