Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
The Tiger Woods saga entered to a new chapter. Accenture has just launched its first print ad (by Y&R) without Tiger Woods in WSJ : In Bali I met couple of very talented (trained) elephants (Java elephants are…
As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…