Tag: AIG Women’s Open

One Club by R&A memorable experience

What money-can’t-buy experiences will the R&A One Club offer?

By: 2024. 04. 02.

In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…

St Andrews Links Bluewater Mineralizer

How does St Andrews Links get rid of single-use plastic bottles?

By: 2023. 10. 24.

It is imperative that St Andrews Links switch from single-use plastic bottles to more sustainable alternatives. This move towards environmental consciousness is commendable and essential in the current global climate. Fortunately, many golf clubs have switched to reusable…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

Walton Heath Golf Club 13th Hole

What are Walton Heath Golf Club’s remarkable Sustainable Golf Highlights?

By: 2023. 08. 10.

I hope it is now clear to everyone that every golf club must spend on sustainability. What is more interesting now is what a golf club does at the local level for sustainability. That's why I'm interested in…

The R&A IMG Partnership extended

How will The R&A & IMG partnership evolve and expand in the future?

By: 2023. 01. 19.

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…