![2023 Troon Card Program](https://golfbusinessmonitor.com/wp-content/uploads/2022/10/2023-troon-card-program-300x208.jpg)
What is the loyalty strategy behind the 2023 Troon Card Program?
Troon - but also true regarding other companies - will not be able to retain their most valuable customers solely with loyalty programs offering points and discounts. Transactional customers are much less engaged with the brand/marketer/golf club than…