Ben Lomond Gin has built one of the more coherent and authentic spirits sponsorships in British sport. As the Official Gin of The Open since 2023, the brand has consistently moved beyond logo placement to create participatory campaigns…
Delta Air Lines isn't just flying fans to Augusta — it's turning every touchpoint, from seat-back screens to baggage carousels, into a piece of the Masters experience. A look at how the carrier's 2025 activation stacks up against…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…