A McKinsey study on data and personalization revealed that companies leveraging data can grow faster and generate 40% more revenue through personalized sales and marketing tactics. When discussing data collection, we are no longer referring to a simple…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…