Tag: France

Sir Nick’s renovation of Golf de Val-Grand

Sir Nick Faldo’s 1st French project: Golf de Val-Grand

By: 2021. 11. 25.

I must admit I have not heard anything in the last 12 years about Golf de Val-Grand (25 km from the center of Paris). Maybe not by accident. Sir Nick Faldo was asked to rejuvenate and re-energize Golf…

Jean-franck Burou the new ADGF president

What business challenges will the new President of the ADGF face?

By: 2021. 08. 30.

As you may have noticed in recent years, I have tried to provide more insight into the French golf industry. I interviewed Olivier Denis-Massé (CMO, French Golf Federation - FFGOLF), Paul Armitage (former GM, Golf National), Pierre-André Uhlen,…

Les Bordes Golf Club New Course open

The Les Bordes Golf Club’s New Course is ready to impress you!

By: 2021. 07. 15.

I’m so glad we got to this big day when Les Bordes Golf Club's New Course (Gil Hanse design) is ready for playing. This is Gil Hanse's first golf course design project in continental Europe at the start…

Evian Championship with Rolex as the main sponsor

What are the interests of Rolex in the Evian Championship sponsorship?

By: 2019. 07. 25.

I hope you will follow the 25th Evian Championship (25-29 July 2019) that kicks off today. Its overall prize is now $4,100,000. While we are cheering for our favorite female tour player (e.g. Lydia Ko), we should also…

Golf International Pont Royal-sunset on the golf course

Building explicit links to value at the Golf International Pont Royal

By: 2019. 06. 24.

I am sure many of you have heard of that Education City Golf Club has completed the final installation of its Centre of Excellence that offers: V1 Analysis, TrackMan, FlightScope Golf, Biomechanics technology (including Gears and SAM Balance…

Pierre-André Uhlen UGOLF French golf industry

How promising the French golf industry is? – Interview

By: 2019. 04. 15.

In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…