It is becoming increasingly evident that athleisure is a significant and growing trend in the sportswear industry, including golf apparel. This presents an exciting opportunity for brands to innovate and cater to consumers' evolving preferences, seeking style and…
In February, Vogue magazine predicted that these five colors would dominate Spring 2024, but I believe they will remain popular throughout the year. First on the list is sky blue, which is a feature of the new Galvin…
Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…