As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…
Recently I found Burson-Marsteller's study how Fortune 100 companies are using social media. Unfortunately non of the major golf equipment producers are on this list. However golf equipment manufacturers should pay attention to this new phenomenon. This founding…
In last couple of weeks many rumors appeared in the press both online and offline about the possibility to include golf in the Olympic Games. With G-d help it will be an Olympic game in 2016 if the…
When I was reading the latest edition of Golf Monthly (September 2009; offline edition) I found an interesting post about Bill Reid's new project called BirdieTweet. Immediately I ran to my laptop to find out what's that. It is…
There was a time when American and British tennis players ruled the world championships and Wimbledon, but in recent years Czechs and Russians are in the headline of tennis news. Something similar might occur or expected to happen…