I hear quite often from golf clubs how much green fee revenue they lose when they are using third-party tee time vendors’ services (e.g. GolfNow, TeeTimes.com, and TeeOff.com). Should we be relying on third parties for the growth…
Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…
Thursday I had a great day. I got involved in an interesting initiative of Business Golf International. As companies and not just golf courses are highly motivated to come up with ideas, solutions that will motivate potential customers…
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…