Tag: in-app advertising

Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…

In 2012 I wrote that the golf industry needs crowdsourcing and crowdfunding to attract new players and reactivate "armchair golfers", but also to involve people in product/service development. According to National Golf Foundation, in 2013, 400,000 golfers (650,000 men left,…