Do you want to challenge European Tour stars at BMW PGA Championship?

By: May 19, 2015

Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your Race to Dubai’ fan game, powered by Golf GameBook you can challenge European Tour stars, like McIlroy, Rose, McDowell and Kaymer. They are among first European Tour pros available to challenge.

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The full list of European Tour professionals available to challenge in week one of Your Race to Dubai include: 

  • Rory McIlroy, Justin Rose, Mikko Ilonen,
  • Danny Willett, Alex Noren, Branden Grace,
  • Martin Kaymer, Joost Luiten, Graeme McDowell and Anirban Lahiri.

Your Race to Dubai will be launched on the very same day (May 21-24), when The European Tour’s flagship BMW PGA Championship at Wentworth, Surrey will begin. 

What makes Your Race to Dubai engaging is that the scores of professionals will be updated automatically and instantly on the Golf GameBook app, so we will know in real time whether our favorite golf players are up or down in their match play. The app has been specially configured to automatically adjust for amateur handicaps as well as the different courses being played by the tour pros.

'Your Race to Dubai' enables golfer to go head-to-head with European Tour pros every week from anywhere in the world and earn global ranking points.

At the very same time I've got some questions to the developers of Golf GameBook mobile application. Namely, how will you monetize your free mobile app?

In general mobile developers use one of the 4 classic strategies to monetize their free mobile app:

  1. In-app advertising;
  2. Freemium: this could give a very positive user experience
  3. In-app purchases: this might not be relevant in this case.
  4. Sponsorships: I think Golf GameBook chose this solution in case of Your Race to Dubai

Although we are living in the Big Data era, we do not pay attention to other possible sources of revenue from our mobile apps. Namely we can monetize the data available via application programming interfaces (API).

At this moment I know about 3 API revenue models:

  1. Pay Per Use: the most popular model;
  2. Subscription;
  3. Resource usage and revenue sharing.

While we are trading with data, we should not neglect the privacy aspect of customer data.