![La Zalageta CEO Jacobo Cestino & Tom Doak](https://golfbusinessmonitor.com/wp-content/uploads/2023/08/la-zalageta-ceo-and-tom-doak-368x208.jpg)
What kind of golf course should Tom Doak design for La Zagaleta to impress golfers?
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…