Tag: marketing automation

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…