Tag: nano-influencers

Lyle & Scott x Rick Shiels best

How can Rick Shiels influence Lyle & Scott golf apparel sales?

By: 2022. 07. 08.

We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…

Sandals Resorts International Sandals Emerald Bay Golf Course by Greg Norman

Is it worth it for Sandals Resorts to cooperate with Greg Norman?

By: 2021. 06. 15.

Recently I read in Business Insider that influencer marketing set to become a $15 billion dollar industry by 2022. 63% of marketers are planning to increase their influencer marketing spending in 2021. Are you surprised? Although Greg Norman…

Rick Shiels poses with Carly Booth Photo by jasonlittlegolfphotography micro-influencers

Why do micro-influencers matter to your golf marketing?

By: 2019. 05. 09.

We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…