Tag: PGA Merchandise Show

Put the audience at the HEART of your promotions

By: Pat Roque 2015. 02. 14.

My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…

What a difference can a German golf ball make?

By: 2015. 02. 02.

Last year more-and more golf ball manufacturers started to focus on feeling beyond distance to help our approach shots (chips and pitches). They (e.g. Callaway Golf, Wilson Staff) lowered compression and reformulated the covers (made them softer). To…