How much will Boxto’s US sales team grow in 2024?

By: December 19, 2023

Boxto (Launched at the 2023 PGA Merchandise Show) – manufacturer of premium handcrafted leather golf shoes and belts – has appointed 7 new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.

All of the new reps enjoy decades of industry experience, affording them deep connections with buyers ranging from green grass shops to big box retailers.


The new team members are:

  • John Adams (Hawaii, Southern California, and Cabo San Lucas, Mexico) has been a constant presence on the West Coast golf scene for over 30 years. He is an accomplished player who has qualified for four U.S. Mid-Amateur Championships and caddied on the PGA, Champions, and LPGA Tours.
  • Craig Cowles (New England) enjoys over 20 years of golf sales experience. He was also the long-time head golf coach at Elms College in Chicopee, Massachusetts, building a Division III program that won both NECC and ECAC championships.
  • Mike Holub (Illinois and Wisconsin) is a former golf professional who has partnered with a number of high-end apparel and accessory brands during his career. He resides in Northbrook, Illinois.
  • Gary Martin (Arizona, Nevada, Northern California) has worked with many of golf’s best-known brands since 1987. His many accolades include being named the Northern California PGA’s Salesperson of the Year in 2016.
  • Dean Middleton (New York, New Jersey, and Fairfield County, Connecticut) has been based in the Tri-State area for decades and partnered with myriad world-class soft- and hard-good brands.
  • Justin Small (Coastal South Carolina, Florida, Georgia) was the long-time golf shop manager at Maine’s Northeast Harbor Golf Club before a recent move to Florida. He now resides in Naples with his wife, Samantha, who is a PGA professional and young daughter.

Boxto’s brand ambassadors

This commitment to craft and customization is epitomized by ambassador relationships with major champion and 2024 Presidents Cup captain Jim Furyk, PGA Tour winner Kurt Kitayama, and LPGA star Charley Hull