Tag: print

Over communication of golf equipment brands

By: 2010. 04. 05.

Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…

How to lose potential magazine subscribers in a day?

By: 2010. 01. 06.

During the Golf Expo 2009 that was held in Munich, Germany, I came across with Golf Business Development, a start-up golf business magazine. After reading couple of copies of the magazine, I decided to subscribe to it. I…