![American Golf outlet in the UK](https://golfbusinessmonitor.com/wp-content/uploads/2021/03/american-golf-outlet-in-the-uk-368x208.jpg)
What kind of in-store experience would you expect from American Golf?
The growth of online golf retailing is forcing pro-shops and brick-and-mortar golf retailers to reassess the true value and role of their stores. I believe experience remains essential to the future of the store – but it needs…