Tag: revenue management

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How are golf clubs prepared for data-driven sales and marketing?

By: 2023. 03. 01.

One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…

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How did Hills Golf & Sports Club achieve massive revenue growth with Sweetspot?

By: 2022. 11. 22.

A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…