In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…
We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…
We all witness how traditional advertising is struggling in these days. At the same time, the smart or we can call them also as the empowered customers are choosing to follow influencers and listen to their recommendations. Rick Shiels,…