Golf Saudi has officially confirmed the launch of the 2025 PIF Saudi International powered by SoftBank Investment Advisers, marking the return of one of the world’s most highly anticipated golf events. Scheduled to take place from November 19…
Even though the Aramco China Championship is not strictly a main event on the LPGA Tour schedule, it matters for Chinese and Asian LPGA players and China because: Playing well here can contribute to world ranking points, increase…
Internationally acclaimed golf photographer Kevin Murray has seen some of the world’s most spectacular courses. So when he describes a venue as “superb” and predicts it will rank among his personal top five, the golfing world listens. His…
Qiddiya City, pioneering as the world’s first city explicitly designed for play in Saudi Arabia, has partnered with the Faldo Series, a leading initiative for nurturing young golfers globally. This collaboration aims to foster grassroots golf within the…
At the beginning of the month, I learned that Red Sea Global appointed Jon Brook as the General Manager of Shura Links, reflecting their commitment to strong leadership and strategic growth. Recognizing that this is an unconventional golf…
Shura Links - Curley-Wagner Golf Design: length of 7,500 yards - is Saudi Arabia’s first 18-hole island golf course with holes overlooking the water, marina views and the fairways framed by the Red Sea. Red Sea Global (wholly…
What would you do if you were in charge of promoting 3 known but not so hyped golf courses? This is what Troon International is now experimenting with by staging multiple top-tier events over the coming days. Within…
The Saudis are methodically and thoroughly building the foundation of their golf industry. A good example of this is Golf Saudi's 1st-ever Arabic golf education and training program. The program is centered around providing job opportunities for Saudi…
I have just learned - at the University of Georgia's Turfgrass management certificate program - the 7 turfgrass species that are good salt-tolerant: bermudagrass, zoysiagrass, St. Augustinegrass, tall fescue, creeping bentgrass, alkaligrass (Puccinellia distans), and seashore paspalum. One…
Have you read in The Guardian in March that Saudi Arabia has spent at least $1.5bn on high-profile international sporting events in a bid to bolster its reputation? The Saudi sports economy has grown 174% in the last…
PwC is expecting an 8.7% growth in the Middle East over the next three to five years. This is the fastest growth in the world. Some experts explain this by the massive investment of the Gulf Cooperation Council…
It seems like Saudi Arabia shifted to a higher speed in the transformation of its economy and society. The Saudis want to tackle as part of the 2030 Agenda for Sustainable Development the issues of poverty, inequality, climate…
Two years ago, I wrote Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal =…
These days we are witnessing the latest achievement of Saudi Arabia to become a real golf country. First, let me summarize some of the achievements of the Kingdom: Host a Eurpean Tour event in 2019 at the Royal Greens…
Last month I have already mentioned to you that Saudi Arabia is trying to diversify its economy by moving away from oil by launching the Quality of Life Program. At the same time, Golf Saudi signed cooperation with…
Probably you have noticed that Saudi Arabia is diversifying its economy by moving away from oil. To achieve this, the Saudi government launched the Quality of Life Program. They are planning to invest 130 billion riyals (1 riyal…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…