The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…
Sometimes I am a little bit envious of the work of greenkeepers. They are able to see so many unique moments on the golf course that we golfers cannot. I see that much better application materials have been…
There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
The 144th Open Championship is ending soon and we start to collect interesting stats from the event. One of them is the stunning achievement of Bushnell Golf. According to my sources more than 96% of caddies and over 93%…
With a very good timing (just before the start of The Open Championship: 12-19 July), Nike Golf is presenting in these days their latest edition of Nike Golf Club Collection. Actually it is a tribute to golf’s heritage. So I…