NetJets: raising the bar as the new Official Private Jet Provider for The Open!

By: May 3, 2024

Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open?

The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the individuals and businesses who are clients of NetJets’ private jet ownership model.

NetJets has long-standing ties to golf, and the new partnership strengthens that commitment to the sport in Europe. It will commence ahead of the 152nd The Open, which will take place at Royal Troon, Scotland, from 14-21 July

The Open NetJets official private jet provider 2024

Patrick Gallagher, President of Sales, Marketing & Service, commented:

“This partnership will allow NetJets to strengthen the offering for our Owners by offering access to some of the most exclusive events worldwide; one of the many benefits our Owners will get from flying with NetJets.

A brand rich in history such as The R&A aligns with the impeccable reputation NetJets has, cementing that this partnership is the perfect fit.”

Over 50 professional golfers choose NetJets year after year – including 8 of the last 10 Open champions.

NetJetsgolf sponsorship

In a major announcement last year, NetJets extended its sponsorship of the PGA TOUR and PGA TOUR Champions through 2028.

This means that NetJets – a Berkshire Hathaway company – has solidified its position as the official private jet provider for these prestigious golf tournaments.

Having been named the Official Private Jet Provider of the PGA TOUR and PGA TOUR Champions in 2014, NetJets currently sponsors more than 40 PGA professional players on the tour.

Sponsorship market in 2023

Nielsen’s Sponsorship Market Overview study found

In 2022, the European sponsorship market was worth €29.05bn (up 4.3% from 2021). The aggregate amount allocated towards sports sponsorships was €20.69 billion in 2022.

Nevertheless, at €29.05bn, the European sponsorship volume is not (yet) at the preCOVID level of 2019. Compared with the previous year (€27.85bn), the volume is now 4.3% higher. However, it is still about 5% short of the 2019 peak.