Paul Armitage left the club not so long time ago as the general manager of the Golf National. His successor is Philippe Pilato. He has been at Golf National for 25 years, almost since the day it opened.…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…