Tag: U.S. Open

Jon Podany CCO USGA

What will be the top commercial priorities of the USGA in the coming years?

By: 2022. 06. 22.

Recently - at the U.S. Open, at The Country Club, Brookline - I had the chance to interview Jon Podany the Chief Commercial Officer of the USGA. This is what you can read here. Jon Podany, Chief Commercial…

Puma Golf Love H8 Collection hat in red

Does the new Puma Golf Love H8 Collection beat your heart?

By: 2022. 06. 14.

I am always curious how will the next Puma Golf apparel collection look like. I appreciate their boldness in pushing the boundaries of traditional golf apparel and trying to make it attractive to new generations (e.g. Millennials, Gen.…

The Ladies’ Golf Union and IMG signed a deal with NBC Sports Group

By: 2015. 06. 08.

Early this year the golf media was loud because of the Open Championship deal (worth at least £75m) with Sky Sports. Now, I can herald another golf media deal. The Ladies' Golf Union and IMG announced today that the Ricoh Women’s…

Robert Trent Jones, Jr. is getting active on Facebook

By: 2015. 04. 10.

It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic…

BREAKING NEWS: Golf Legend Billy Casper passed away

By: 2015. 02. 08.

Professional golf legend Billy Casper died yesterday at 4:45 p.m. MT of a heart attack at the age of 83 surrounded by family at home outside Salt Lake City, Utah. Focusing on golf, Casper attended the University of…