It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic was the digital TV experience. For this reason we thought that if we hire Hungary's #1 movie blogger to write time-to-time movie reviews it can be a unique content and a good reason for people to return to our page.
I found similarity in case of Robert Trent Jones, Jr.'s Facebook page when I heard that he will write posts personally (I hope not his PR agency team!). He will share his insider observations, stories, and other details about subjects of crucial importance to golfers worldwide. Yesterday he discussed his father’s contributions to the layout at Augusta National, site of this week’s Masters.
In the lead-up to the U.S. Open he will provide his laser-sharp expert commentary and personal anecdotes about golf and golf course design, hole-by-hole descriptions of the venue, stories about and strategies for playing Chambers Bay.
He will also describe how the design of the golf course was meant to pay homage to our national championship and the great moments that have occurred in pursuit of it on beloved venues throughout the country.