In a sector where the biggest challenge is no longer selling golf equipment but selling a club identity, Fourteen Twenty-One has just made its most significant move yet. The UK-based golf retail and private-label specialist has been officially…
Those who are familiar with the golf industry they know that KPMG prepares from year to year a survey about golf course development and golf participation trends. 2010 is not an exception. ;) Since the last decade of…
When I am asking time to time, golf course marketing managers about what kind of communication channels do you use to reach golf club members or prospects, the answer is electronic direct mails (eDM), electronic newsletters. Few days…
Recently the Royal Canadian Golf Association conducted a survey about the Canadian golf industry and life by Strategic Networks Group, Inc. These were the key findings: Canadian golf industry generates $11.3 billion in economic activity; Industry employment estimated…