For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features a purse increase to $2.5 million. Thus the new name of the championship is ANA Inspiration. ANA also serves as the official airline of the LPGA.
All this happens with the unhidden intent to boost awareness of ANA Airways in the U.S. and in parallel increasing LPGA's presence in Asia and Japan.
Golf Channel will have exclusive tournament coverage of ANA Inspiration, airing more than 20 live hours from Mission Hills Country Club in Rancho Mirage, Calif., Thursday, April 2 – Sunday, April 5.