How can Lee Westwood inspire the next generation?

By: May 9, 2016

#Bags4Birdies, a new initiative has started at the end of March by UPS and PING to help and foster junior golfers’ development. The face of the campaign will be one of the two UPS golf ambassadors Lee Westwood or Louis Oosthuizen. UPS will donate PING’s Moxie G junior sets to deserving kids in selected markets around the globe.

The selected international markets are North America, UK, Germany, Costa Rica, China, South Africa, Vietnam and Japan. UPS will work closely with golf’s governing bodies of these countries. I agree with the selection of China, Vietnam and Costa Rica, they really need the support. But the other countries are really questionable. Correct me if I am wrong!

As part of the program, last Friday at Royal Troon, following an interactive clinic masterly delivered by Scottish Golf and the tutelage of Troon professional Adam Rolfe. Lee Westwood provided inspiration for these kids. Did Lee Westwood tell the kids why and how to use his Masterclass mobile application? This can inspire the Generation Z to consider or take golf seriously.

UPS will donate junior sets of golf clubs for every birdie or better that UPS golf ambassadors Lee Westwood or Louis Oosthuizen makes during a competitive round in the four 2016 major championships to deserving kids in select markets around the world.

How frequently will Lee Westwood show up in this program?

Just like in case of Matteo Manassero’ instructional clinic at Saadiyat Beach Golf Club last year, the organizers  should not be content with showing Lee Westwood time-to-time in the selected country. These kids will more excited if Lee Westwood would reach them out personally on social media  add them as a friend, retweet their tweets or share their Facebook posts.  He could send these kids personalized emails with instructions and tips.

I think such personal and emotional actions can motivate kids to move forward.

TROON, SCOTLAND - MAY 06: UPS Ambassador Lee Westwood of England at a local schools golf clinic as he hands over Ping junior golf sets during the Bags 4 Birdies Campaign at Royal Troon on May 6, 2016 in Troon, Scotland. (Photo by Mark Runnacles/Getty Images for UPS) *** Local caption *** Lee Westwood