Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener" solution to generate future revenues for Billy Casper Golf.
This is the essence of the BCG Select Program:
BCG Select allows golf course owners the flexibility to remain hands-on with their operations and select specific services from a full array of solutions. In addition to benefits from BCG’s national scale, programs are customized to align with unique regional cultures for public, private and resort gold courses.
BCG Select highlights include:
Solutions – In addition to BCG Select, BCG Spectrum provides full-service, turnkey management and BCG Private is specialized for country clubs.
Ventures – Proprietary programs like the annual “World’s Largest Golf Outing” benefiting Wounded Warrior Project; Women on Course, the nation’s premier golf-lifestyle networking organization; Club 51, the soon-to-launch loyalty-reward program; and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital Network and other original programming which drive engagement.
Buffalo Brand Invigoration Group (formerly Buffalo Communications) – The in-house division of BCG creates brands people crave. It performs public relations, strategy development, integrated marketing, social media and design work for golf.
Careers – Golf is a people business and the company’s acquisition and cultivation of top talent helped it win an “Inc. 500 Hire Award.” Its proprietary “ACE” training, Superintendent Institute and other learning programs make BCG the preferred company for which people want to work.
My concerns regarding Billy Casper Golf's BCG Select Program are:
- How much of the extra revenue will remain in the golf club?
- How can golf club continue their operations (agronomy, sales, marketing etc.) on that level after the expiry of the contract?
- Can golf clubs truly gain from this?