What are the challenges of the Potowomut Golf Club?

By: December 21, 2016

Here comes Troon‘s latest new business win. They have been selected to manage Potowomut Golf Club in Warwick, Rhode Island. Potowomut Golf Club is a historic private facility that features an 18-hole Walter Johnson-designed golf course. Johnson was a 17-year associate of Donald Ross.

The Potowomut Golf Club was established in 1927 and is set on an old Indian campsite and former dairy farm. Today, this family-oriented golf club has got nearly 300 members.

The Potowomut Golf Club’s clubhouse features an expansive and well-stocked golf shop, men’s and women’s locker rooms, while the club’s 19th hole is home to the clubhouse bar and grille. In addition, the recently renovated patio overlooks the 18th green and offers members and guests a relaxing outdoor dining option.

What will be the answers of Potowomut Golf Club to these challenges:

  1. “Graying of America;
  2. How to become relevant and inspiring for the Generation Y;
  3. Changes in family composition: the rise of single women households;
  4. The need for service customization and real-time services;
  5. Membership experience vs. sameness;
  6. How to get the right people involved in the club management and operations;
  7. Flexible membership models that are in line with current lifestyles.

Potowomut Golf Club