How could Troon help the Gadsden Country Club to succeed?

By: February 16, 2021

Thanks to Troon and Honours Golf, I can discover now a private golf club in Gadsden, Alabama: Gadsden Country Club.

Gadsden Country Club

Honours Golf, the Birmingham, Alabama-based division of Troon has been selected to manage Gadsden Country Club.

Honours Golf will oversee all Gadsden Country Club operations, including

  • golf,
  • agronomy,
  • sales and marketing, and
  • food and beverage.

The Gadsden Country Club was founded in 1919 and nestled in the beautiful foothills of the Appalachian Mountains.

Gadsden Country Club features

  • an 18-hole golf course: 6657 yards, designed by Bill Bergin;
  • 2 practice putting greens, a practice range, and a practice chipping area;
  • a full tennis complex;
  • other golf amenities include a Trackman launch monitor and an indoor simulator;
  • an Olympic-sized swimming pool, as well as
  • restaurant and banquet facilities.

The Club’s 28,000 sq. ft. clubhouse is home to multiple dining facilities including

  • two grills,
  • a casual dining room,
  • the main bar, and
  • several private dining rooms that are used for banquet and private events.

Gadsden Country Club’s swimming pool complex has a 25-meter pool with depths ranging from three to twelve feet, a separate infant pool, and a splash pad.

The accompanying Pool House includes a snack bar, men’s and women’s dressing rooms with shower facilities, and restrooms.

The 3,600 sq. ft. tennis clubhouse is the hub for the Club’s tennis activities, which includes 12 courts (8 Har-Trusoft and 4 hard courts).

Gadsden Country Club: what I miss here

At first glance, the Gadsden Country Club has got everything to impress. If we look closer we will soon find that the club has nothing to offer to improve the members’ wellness…especially their mental wellness.

The demand for better mental wellness will stay with us even after the COVID-19 pandemic. We want to regain our mental and physical power and capabilities. In short, energize ourselves.

Wellness today – a $4.5 trillion global market – is at a watershed moment. 


To be able to differentiate themselves from other private clubs they should invest in wellness and well-being services.

Another must-have in 2021, is a true 1-on-1 personalization of services, offers, and most of all experience for club members.

This way the club can remain relevant to its members and future members but improve its retention rate too.

Let’s start the new year by segmenting member lists based on their behavior, purchase history, or other customer interactions so you can send hyper-focused marketing messages.