Who are the new operators of Ninja Warrior UK leisure venues?

By: May 26, 2021

I never thought I would ever write in the Golf Business Monitor about the Ninja Warrior UK. But now, thanks to the Burhill Group and Adventure Leisure (10 sites in its portfolio), I will. Ninja Warrior UK is a British variant of the Japanese show Sasuke.

Ninja Warrior UK 2021

I found that Ninja Warrior UK is the 121st most popular contemporary TV program in the UK. A very popular program among Millennial men (Born between 1981-1996). Its score on IMDb is 6,2/10. The latest episode (12th) attracted about 4 million people.

What I found interesting is coming now.

Ninja Warrior UK Adventure Parks & Burhill Group

Burhill Group Limited has become an official licensed operator of two of ITV’s Ninja Warrior UK Adventure Parks in England, as of 17th May.

The appointment sees Burhill Group and Adventure Leisure take over operations at the Ninja Warrior UK venue in Sheffield, as well as the brand-new facility in Southampton, with an agreement in principle already in place to develop three new sites per year over the initial five-year partnership period.

Ninja Warrior UK Adventure Park Sheffield

The deal confirms that Burhill Group will be working in close partnership with ITV to continue the rollout of the successful Ninja Warrior UK leisure venues, and also exploring opportunities to license other ITV Studios program brands.

Ninja Warrior UK Adventure Parks are multi-age and ability activity and fitness locations, inspired by the hit ITV show. Open to the public, the fun-packed multiple course venues are geared to an inclusive and broad visitor profile.