Troon International has selected 59club to afford its venues full access to their market-leading “performance management” products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will show you interesting customer experience measurement trends.
The catalyst for the new agreement was centred around 59club Middle East & Africa’s existing successful support of nine Troon International properties in the Middle East
- The Els Club,
- Dubai Hills GC,
- Address Montgomerie,
- Arabian Ranches GC, and Meydan Golf, in Dubai;
- Abu Dhabi GC, Yas Links, and Saadiyat Beach GC, in Abu Dhabi;
- the Royal GC, in Bahrain and
- 59club’s long-standing relationship in the UK with The Grove.
These venues already utilize 59club’s wide range of mystery shopping products, including the golf visitor experience: golf membership sales inquiry; group golf inquiry call, and integrity audits.
They have also adopted the my59 survey platform to measure their member experience; custom-fit service, with 59club delivering onsite staff training which is supported by the recently launched ‘My59 Mentor’ virtual training platform.
![Mark Chapleski of Troon International & Mark Bull of 59club MEA](https://app-6165ce12c1ac18c16c9d2d09.closte.com/wp-content/uploads/2021/06/mark-chapleski-of-troon-international-mark-bull-of-59club-mea-scaled.jpg)
Troon International show me you know me!
In October 2020, Salesforce published its 4th State of the Connected Customer study. Here are some interesting findings of the study was
“76% of customers expect consistent interactions across departments. However, 54% say it generally feels like sales, service, and marketing don’t share information.
Moreover, more than half (52%) of customers expect offers to always be personalized.”
We should see personalization not as ‘nice to have’ action rather as a table stakes.
Golf clubs today in a critical moment to know their guests and members and relate to what they’re experiencing. This is why I think it is good for Troon International-managed golf clubs to have almost real-time information about their guests’ and members’ needs and expectations.
![Prediction-The-future-of-CX-hero Troon International](https://app-6165ce12c1ac18c16c9d2d09.closte.com/wp-content/uploads/2021/06/prediction-the-future-of-cx-hero-troon-international-760x760.jpg)
What I would love to hear from Troon International is
How do you boost your data & analytics capabilities to harness predictive insights to connect more closely with your customers and identify CX issues & opportunities in real-time?
We must implement data-driven CX systems to reduce churn, boost revenues, and lower cost to serve.